How to Build Authority in the age of AI through thought leadership
In this milestone 10th episode of Called to Action, Janet Mesh, host & CEO of the show, and Tucker Delaney-Winn, co-host and Growth Marketing Lead at Aimtal, dive deep to discuss and reveal the importance of thought leadership content in B2B marketing and how to achieve AI authority ranking online.
High-quality thought leadership is a powerful approach to engage hidden buyers in B2B buying committees — folks who actively seek content that offers fresh insights and challenges assumptions, often more so than traditional marketing materials. It’s important that the content is delivered in a human, approachable, and visually engaging format. AI-powered "answer engines" also prioritize human authority and diverse content distribution across multiple channels.
In this episode, you’ll get actionable insights on:
🕵🏼♂️ The hidden buyers in your B2B buying cycle: Learn about the often-overlooked internal stakeholders (finance, legal, procurement) who significantly influence B2B purchasing decisions, with 55% using thought leadership for vetting.
🧠 The power of quality thought leadership: High-quality thought leadership is proven to be more effective than traditional marketing or product information in influencing B2B leaders
🤳🏾 The most optimal content formats to create: Prioritize quick, bite-sized, human-toned content, especially video, which is 3x more likely to be cited in Google AI overviews and drives 1200% higher engagement
🎯 How to position your content for AIO and LLMO ranking: Master the E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) and learn why you need to distribute content across multiple trusted channels (LinkedIn, YouTube, Reddit) in order to fuel Large Language Models (LLMs) and enhance brand visibility
💬 Connect with Aimtal on social media:
➡️ LinkedIn: / 11839247
➡️ Instagram: / aimtal_co
➡️ Blog: https://www.aimtal.com/blog
