The Power of Customer Stories in B2B

In this episode of Called To Action, Aimtal’s CEO Janet Mesh and co-host Tucker dive into one of the most underrated and high-impact strategies for increasing visibility and driving awareness: fully integrated customer marketing campaigns.

They break down how customer stories can serve as the anchor for omnichannel campaigns and walk through a real-life example of how Aimtal helped a client tell its story with a top customer to stand out in the competitive ServiceNow ecosystem.

What will you learn in this episode of Called To Action? 
✔️ Why customer stories build trust and accelerate decision-making
 ✔️ How to repurpose a single story into a full-funnel, multichannel campaign
 ✔️ Tips for running a customer webinar that becomes your marketing engine
 ✔️ What to do if you don’t have customer stories yet
 ✔️ How thought leadership from your customers and team boosts visibility
Whether you're starting from scratch or looking to optimize your existing campaigns, this episode gives you a roadmap for turning customer proof into a repeatable engine for growth.

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The Power of Customer Stories in B2B
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